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This post was written by Boston Content committee member Lauren Landry, a digital content specialist at Northeastern University. Follow her, @laurlandry.
The right advice can help propel your career. It often challenges what you thought you knew and forces you to think a bit differently. It tempts you to try something new, or forge a different path when you were convinced all the roads were closed.
Boston Content is calling in the experts on Tuesday, December 1, to try and provide that advice you need to jumpstart your content marketing career. We will be hosting a one-hour fireside chat, covering topics ranging from negotiating your salary to building a professional network. After, each of our four panelists will be on hand to provide one-on-one, speed-dating-style advice.
Register here and start preparing your big questions.
For a taste of what to expect, we asked each panelist to share with us the best career advice they’ve ever received. Let’s just say, maybe you should be listening more to mom and dad.
Joe Chernov, vice president of marketing at InsightSquared
"Your job is to make your boss look good."
— Amy Kavanaugh, chief public affairs officer at Taco Bell Corp.
"Be the best in the world at one thing."
— Joe Payne, president and CEO of Code42
"Have a second pitch." (Meaning, you need to adapt to your audience. Don't always be the same version of yourself in every interaction.)
— Andy Miller, founder and CEO of Miller Consulting Group
Emily Catalano, eCommerce Marketing Manager at Converse
"Take control of your career path and own your personal development. Always ask, how is my current role (projects, relationships, mentors) helping me to understand my strengths and passions, and how is it setting me up for the next step?" — My mother
Michael Gerard, Chief Marketing Officer at Curata
"Focus on doing a few things great."
"Never stop learning." (There are few professions where this is more evident than marketing in today's digital environment.)
"Hire people smarter than you, and be sure they complement your own skill set and expertise."
Meghan Keaney Anderson, Vice President of Marketing at HubSpot
I'm a lover of words. I carry around small notebooks to record the best ones I've heard. So it's ironic, but when I think about what has really shaped my career, it's been a collection of actions rather than words that have provided the best advice. From watching HubSpot's Katie Burke, I've learned how powerful it can be to observe and remember details about your colleagues and resurface them in thoughtful ways. From United Way's Jeff Hayward, I've learned that amid a myriad of daily distractions, melodramas or moments of excitement at work, the only thing that really matters is whether you're making progress against the problems you set out to solve. From Professor William Keaney (yes, that's my dad), I've learned that the best path through conflict is the powerful combination of questions and a sincere ear toward the answers. The list could go on. So maybe the most earnest advice I have is to find people you admire and bring the best of them into your own work.
Want to hear more from these four experts? Don't forget to register for our Career in Content Marketing panel, scheduled for Tuesday, December 1.