Today's guest is Ana Cvetkovic. Ana is the founder of BLOOM Digital Marketing, through which she helps the food, tourism and hospitality industries reach millennials online. In this podcast, you will learn:
How Ana got her Zomato award and how she became a top contributor to the DC food scene
Why you should find a mentor to help launch a freelance career
How Ana found a niche in the food industry and sets great restaurants up for digital marketing success
Ana Cvetkovic on freelancing
How Andy Crestodina gave Ana one on one mentoring to shape her branding, mentoring, and coaching for running a freelance business
Learn how Ana used a University side project to launch her freelance career in digital marketing
How Ana got her Zomato award for Better Than Ramen and how she became a top contributor to the DC food scene
How a part time job powered Ana’s freelance career move
How she shifted into full time freelance work with mentorship from Maddy Osman
How Ana got over her fear of networking and selling by using a craft fair to help land her first client
Why and how Ana plans to grow from a freelancer into a boutique agency
Why you should wrestle your schedule into some order to try and focus on work
How Ana found a niche in the food industry and sets great restaurants up for digital marketing success
Why Ana’s focused her efforts in content marketing, local networking, and referrals to drive new clients
Ana Cvetkovic on writing
Learn Ana’s process from idea on a notepad, closing out her inner critic, and producing an article she’s proud of
Why as a freelancer, Ana is hard pressed to produce written content everyday and the process she uses to clear her mind to write
Find out why Ana would always choose pen to paper as her writing method
The music Ana chooses, instrumental classical or jazz music and sometimes white noise as her writing accompaniment
“Writing is done best when you have a lot of time and you can weave it in with other kind of projects and work your mind in different ways.”
Tools, resources, and people:
Accounting tool, AND CO by Fiverr
Books: Content Chemistry: The Illustrated Handbook for Content Marketing, The Freelancer’s Bible
Podcasts: How I Built This by Guy Roz, The Goal Digger by Jenna Kutcher
About our guest, Ana Cvetkovic
Ana Cvetkovic is the founder of BLOOM Digital Marketing, through which helps the food, tourism and hospitality industries reach millennials online. Prior to launching her business, Ana spent six years writing restaurant reviews targeting hungry college students for Better Than Ramen. Better Than Ramen is her award-winning food blog, which was named one of the best food blogs in Washington, DC by Zomato. Ana is currently the president of the Boston Freelancers Union.
Find Ana on:
Twitter: @AnaTweetsNow
ABOUT OUR HOST, ADAM ROGERS
Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.
Find Adam on:
Twitter: @AdamRogersUK