Boston Content
Finding your next marketing role during a ...

Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.

Finding your next marketing role during a pandemic

B2B

6 Under-Utilized B2B Tech Marketing Secrets

You’ve heard it all before, so I’m not going to start at the top with the talk of funnels and buckets and other household items-turned-business-figures-of-speech. Instead, I’m talking about real, proven items that provide ROI for your marketing department. Here are six ideas currently under-utilized in B2B tech.

  • "B2B tech" is way too general
  • There’s always a human side
  • Helping prospects find honest opinions is good
  • Sharing honest opinions of your own can be great
  • Listen to all and hear commonalities to save time (and headaches)
  • Communities can be powerful